2ND ABG CMO FORUM | 2026
ABG’s second CMO Forum brought together senior marketing leaders from across the Middle East to discuss AI, brand resilience, marketing measurement, and the future of marketing leadership. The forum explored how CMOs can drive growth while proving marketing’s value in an evolving business environment.
MENA RETAIL MEDIA ROUNDTABLE 2026
Retail media is evolving from a marketing channel into a connected commerce ecosystem. Industry leaders gathered to discuss the opportunities, challenges, and strategic priorities shaping the future of retail media across the Middle East.
ABG CMO PULSE REPORT | 2026
Marketing leaders across the Middle East are navigating geopolitical pressure, tighter budgets, and rising expectations for measurable growth. ABG’s April 2026 CMO Pulse captures how senior leaders across 9+ markets are adapting strategy, investment, and priorities in real time.
THE FUTURE OF DATA PRIVACY | 2022
As data privacy expectations reshape marketing worldwide, this ABG and Ipsos study explores how consumers and industry leaders in the Middle East are responding to new realities around trust, transparency, and first-party data strategy. Discover key shifts in attitudes, regulatory awareness, and the future of responsible digital marketing.