FUTURE OF MARKETING IN MENA | 2026
Marketing leaders across MENA are navigating a new era shaped by AI adoption, talent transformation, and rising expectations around purpose and trust. This regional study explores the strategic priorities, capability gaps, and growth drivers redefining marketing performance across the region.
ABG’s ‘MARKETER OF THE FUTURE’ DEBUTS WITH FOCUS ON AI
ABG’s inaugural Marketer of the Future brought together regional and global leaders to explore AI, responsible advertising, and the capabilities shaping future marketing leadership. The forum emphasized trust, industry alignment, and the need for a more transparent, accountable, and innovation-driven marketing ecosystem across the Middle East.
ABG LAUNCHES MARKETER OF THE FUTURE MENA
The Advertising Business Group (ABG) launched Marketer of the Future Middle East, bringing together leaders from marketing, media, technology, and government to explore the trends shaping the next decade of the industry. Positioned as a catalyst for collaboration, the event focuses on innovation, responsibility, and redefining how brands grow and connect in a rapidly evolving landscape.
MARKETING AS A GROWTH ENGINE | 2025
Marketing in MENA is evolving from a support function to a core growth driver. This regional study explores how data, AI integration, leadership transformation, and purpose-led performance are reshaping marketing strategy across the region.