ABG HOSTS CMO FORUM
ABG brought together senior marketing leaders at the CMO Forum in Dubai for a candid discussion on navigating geopolitical uncertainty, protecting brand trust, and driving growth in a rapidly shifting regional landscape.
CMOs CALL FOR SIMPLICITY AND LONG-TERM FOCUS
The Advertising Business Group (ABG) has held its inaugural CMO Forum, bringing together senior marketing leaders for closed-door discussions on one of the sector’s most pressing challenges: delivering measurable business growth while safeguarding long-term brand equity.
ABG CMO FORUM CHAIRPERSON ADDRESS | 2026
What got us here will not get us where we need to go next. This session positions the modern CMO at the center of growth and transformation, navigating accelerating change across technology, media, and consumer behavior. It reinforces the shift from brand leadership to business leadership, and the need for collective intelligence to drive faster, more effective decisions.