ABG HOSTS CMO FORUM
ABG brought together senior marketing leaders at the CMO Forum in Dubai for a candid discussion on navigating geopolitical uncertainty, protecting brand trust, and driving growth in a rapidly shifting regional landscape.
ABG CMO FORUM CEO-CMO ALIGNMENT | 2026
Growth is becoming harder to deliver and sustain. Drawing on ABG Pulse Survey data and regional dynamics, this session explores how shifting demand, rising costs, and performance pressure are reshaping the marketing operating model. It highlights the need for stronger CEO–CMO alignment focused on growth quality, capital efficiency, faster decision-making, and the investment shifts required to drive more sustainable, profitable growth.
ABG CMO FORUM CHAIRPERSON ADDRESS | 2026
What got us here will not get us where we need to go next. This session positions the modern CMO at the center of growth and transformation, navigating accelerating change across technology, media, and consumer behavior. It reinforces the shift from brand leadership to business leadership, and the need for collective intelligence to drive faster, more effective decisions.