STUDIES SHOW A NEW MARKETING PARADIGM WITH AI
New research from Ipsos and the Advertising Business Group (ABG) highlights a major shift in marketing across the Middle East, where AI, data, and creativity are converging to drive performance, purpose, and precision. The findings point to a growing need for trust, transformation, and new capabilities as marketers evolve beyond traditional awareness models toward more accountable, technology-driven strategies.
MARKETER OF THE FUTURE SURVEY | 2025
How are marketing leaders in the Middle East preparing for the future? This survey explores evolving performance expectations, capability development, and the growing strategic influence of marketing in driving sustainable business growth.