FUTURE OF MARKETING IN MENA | 2026
Marketing leaders across MENA are navigating a new era shaped by AI adoption, talent transformation, and rising expectations around purpose and trust. This regional study explores the strategic priorities, capability gaps, and growth drivers redefining marketing performance across the region.
INFLUENCER MARKETING & AI SURVEY | 2025
As influencer partnerships and AI-driven marketing accelerate in the UAE, consumer expectations around authenticity, transparency, and data responsibility are evolving. This survey reveals how audiences perceive creator credibility, sponsored content disclosure, and the future role of artificial intelligence in shaping trusted brand engagement.
CREATOR BRAND TRANSPARENCY STUDY | UAE & KSA 2025
ABG and Sociata analyzed 7,000 Instagram and TikTok posts across the UAE and Saudi Arabia to evaluate sponsored content disclosure practices, transparency trends, and influencer labeling compliance.
THE FUTURE OF DATA PRIVACY | 2022
As data privacy expectations reshape marketing worldwide, this ABG and Ipsos study explores how consumers and industry leaders in the Middle East are responding to new realities around trust, transparency, and first-party data strategy. Discover key shifts in attitudes, regulatory awareness, and the future of responsible digital marketing.