ABG CMO FORUM CONSUMER INSIGHTS | 2026
Consumer behavior is shifting toward control, value, and certainty. Based on Ipsos research in the UAE, this session unpacks how uncertainty is reshaping spending, brand choice, and digital engagement. It highlights the growing role of trust, transparency, and relevance, and what brands must do to compete in an environment where value perception and emotional context drive decisions.
INFLUENCER MARKETING & AI SURVEY | 2025
As influencer partnerships and AI-driven marketing accelerate in the UAE, consumer expectations around authenticity, transparency, and data responsibility are evolving. This survey reveals how audiences perceive creator credibility, sponsored content disclosure, and the future role of artificial intelligence in shaping trusted brand engagement.