ABGs AI LAB 2025
ABG’s AI Lab 2025 brought together marketing, media, and advertising professionals to explore AI adoption across the MENA region. Featuring Ipsos survey insights, expert perspectives, and collaborative breakout sessions, the event focused on AI innovation, ethics, workforce transformation, and the future of responsible AI in advertising.
INFLUENCER MARKETING & AI SURVEY | 2025
As influencer partnerships and AI-driven marketing accelerate in the UAE, consumer expectations around authenticity, transparency, and data responsibility are evolving. This survey reveals how audiences perceive creator credibility, sponsored content disclosure, and the future role of artificial intelligence in shaping trusted brand engagement.