ABGs AI LAB 2025
ABG’s AI Lab 2025 brought together marketing, media, and advertising professionals to explore AI adoption across the MENA region. Featuring Ipsos survey insights, expert perspectives, and collaborative breakout sessions, the event focused on AI innovation, ethics, workforce transformation, and the future of responsible AI in advertising.
GLOBAL ADVERTISING REGULATION | 2026
Global advertising standards are shifting fast. This international survey highlights emerging legislative priorities, sensitive content areas, and the growing compliance pressures shaping responsible marketing across digital and outdoor media worldwide.
AI TRANSFORMATION PULSE | 2025
AI adoption in marketing is accelerating across the Middle East as organizations shift from experimentation to real performance outcomes. This regional pulse study explores how professionals are using AI today, where capability gaps remain, and what it will take to scale responsible and effective implementation.
FROM PILOTS TO PERFORMANCE | 2025
AI in marketing is shifting from experimentation to real performance impact. This regional survey explores adoption trends, workforce readiness, governance challenges, and the strategic steps agencies and advertisers must take to scale AI successfully.