ABGs AI LAB 2025
ABG’s AI Lab 2025 brought together marketing, media, and advertising professionals to explore AI adoption across the MENA region. Featuring Ipsos survey insights, expert perspectives, and collaborative breakout sessions, the event focused on AI innovation, ethics, workforce transformation, and the future of responsible AI in advertising.
ABG CMO PULSE REPORT | 2026
Marketing leaders across the Middle East are navigating geopolitical pressure, tighter budgets, and rising expectations for measurable growth. ABG’s April 2026 CMO Pulse captures how senior leaders across 9+ markets are adapting strategy, investment, and priorities in real time.
AI TRANSFORMATION PULSE | 2025
AI adoption in marketing is accelerating across the Middle East as organizations shift from experimentation to real performance outcomes. This regional pulse study explores how professionals are using AI today, where capability gaps remain, and what it will take to scale responsible and effective implementation.