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Category: Retail Media

Content exploring the growth of retail media networks, commerce-driven advertising, shopper marketing, first-party data strategies, and the changing relationship between retailers, brands, and media platforms.

MENA RETAIL MEDIA ROUNDTABLE 2026

Cover slide for the MENA Retail Media Roundtable 2026 hosted by ABG in partnership with Publicis Groupe Middle East, exploring retail media as the new engine of consumer growth.

Retail media is evolving from a marketing channel into a connected commerce ecosystem. Industry leaders gathered to discuss the opportunities, challenges, and strategic priorities shaping the future of retail media across the Middle East.

ABG CMO PULSE REPORT | 2026

ABG CMO Pulse Report 2026 cover for Middle East marketing leadership survey

Marketing leaders across the Middle East are navigating geopolitical pressure, tighter budgets, and rising expectations for measurable growth. ABG’s April 2026 CMO Pulse captures how senior leaders across 9+ markets are adapting strategy, investment, and priorities in real time.