GLOBAL ADVERTISING REGULATION | 2026
Global advertising standards are shifting fast. This international survey highlights emerging legislative priorities, sensitive content areas, and the growing compliance pressures shaping responsible marketing across digital and outdoor media worldwide.
INFLUENCER MARKETING BEST PRACTICES | UAE 2024
Influencer marketing in the UAE is entering a new era of accountability. This charter outlines practical guidance on licensing, disclosure standards, ethical partnerships, and responsible campaign execution — helping brands and creators build trust while navigating a rapidly evolving regulatory environment.
INFLUENCER MARKETING BEST PRACTICES | KSA 2024
As influencer marketing accelerates in Saudi Arabia, brands and creators must balance creativity with responsibility. This charter offers practical direction on disclosure expectations, partnership governance, and culturally aligned campaign execution to support sustainable industry growth.
EVOLVING LANDSCAPE OF INFLUENCER MARKETING | 2024
Influencer marketing in the UAE and Saudi Arabia is rapidly professionalizing as regulation, transparency, and creator accountability come into sharper focus. This whitepaper explores industry perspectives on disclosure practices, licensing challenges, compensation fairness, and the future role of AI in shaping trusted brand partnerships.
THE FUTURE OF DATA PRIVACY | 2022
As data privacy expectations reshape marketing worldwide, this ABG and Ipsos study explores how consumers and industry leaders in the Middle East are responding to new realities around trust, transparency, and first-party data strategy. Discover key shifts in attitudes, regulatory awareness, and the future of responsible digital marketing.