FUTURE OF MARKETING IN MENA | 2026
Marketing leaders across MENA are navigating a new era shaped by AI adoption, talent transformation, and rising expectations around purpose and trust. This regional study explores the strategic priorities, capability gaps, and growth drivers redefining marketing performance across the region.
THE FUTURE OF DATA PRIVACY | 2022
As data privacy expectations reshape marketing worldwide, this ABG and Ipsos study explores how consumers and industry leaders in the Middle East are responding to new realities around trust, transparency, and first-party data strategy. Discover key shifts in attitudes, regulatory awareness, and the future of responsible digital marketing.
CONTENT & TECH IN THE COVID ERA | 2020
Lockdowns reshaped how consumers in the UAE and Saudi Arabia engaged with technology, media, and online platforms. This research explores the rapid rise in digital content consumption, device adoption, streaming behaviours, and e-commerce usage that continue to influence marketing strategy today.