About - Advertising Business Group (ABG)

INDUSTRY-FIRST. BRAND-CENTRIC. INDEPENDENT.

The Advertising Business Group (ABG) is the leading platform for advertisers in the Middle East, advancing responsible, innovative, and future-ready marketing. ABG brings together brands, agencies, platforms, and media to address shared challenges, shape industry standards, and drive progress across the marketing ecosystem.

WHO WE ARE

ABG is an advertiser-led industry body dedicated to elevating marketing capability, transparency, and innovation across the region.

By connecting decision-makers from leading organisations, ABG enables collective progress on the issues shaping the future of marketing and media.

Through research, executive dialogue, and industry initiatives, the organisation helps brands navigate complexity while strengthening performance and credibility.

STRATEGIC PRIORITIES

ABG focuses on the priorities shaping the future of marketing leadership in the region. They reflect a shift toward capability, integration, and long-term trust.

Responsible AI & Marketing Innovation

Creator Economy Transparency

Leadership Capability & Industry Trust

Sustainable Media & Marketing

WHY ABG MATTERS NOW

Marketing across the Middle East is entering a period of rapid transformation.

Artificial intelligence, evolving regulation, sustainability expectations, and changing consumer behaviors are redefining how brands operate, compete, and build trust.

ABG translates complexity into practical direction.

Turn emerging trends into actionable frameworks
Share real-world insights and best practices
Support informed, confident decision-making

ABG connects industry leaders to address shared challenges.

Convene advertisers, agencies, media owners, and platforms
Create space for open dialogue and collaboration
Align perspectives across a fragmented ecosystem

ABG drives progress through alignment and action.

Move from insight to execution
Turn experimentation into measurable impact
Bring fragmented efforts into alignment

HOW ABG CREATES IMPACT

ABG brings the industry together to turn shared expertise into meaningful, measurable impact across the marketing ecosystem.

THOUGHT LEADERSHIP

Regional insights, executive intelligence, and industry research shaping marketing leadership and decision-making.

PRACTICAL OUTPUTS

Committees and working groups develop frameworks, playbooks, and standards that help organizations move from experimentation to execution.

EXECUTIVE FORUMS

Confidential, senior-level forums designed for open dialogue and real-world problem solving.

INDUSTRY COLLABORATION

Bringing together advertisers, agencies, platforms, and media owners to address shared challenges and raise standards across the ecosystem.

AN INDUSTRY PLATFORM LED BY BRANDS

The region’s most influential, brand-centric marketing platform.

ABG brings together the region’s leading marketers, brands, and industry partners to shape the future of marketing across the Middle East.

As marketing grows more complex, brands need a trusted platform to share knowledge, align on standards, and navigate change. ABG creates that space, keeping marketing across the region responsible, innovative, and accountable.