ABG MARKETING LEADERSHIP UNDER PRESSURE | 2026
Senior marketing leaders across the Middle East and GCC came together at ABG’s first CMO Forum to discuss the growing pressure on brands to deliver measurable growth while protecting long-term brand equity. The report captures key priorities, challenges, and strategic shifts shaping the future of marketing leadership.
CMOs CALL FOR SIMPLICITY AND LONG-TERM FOCUS
The Advertising Business Group (ABG) has held its inaugural CMO Forum, bringing together senior marketing leaders for closed-door discussions on one of the sector’s most pressing challenges: delivering measurable business growth while safeguarding long-term brand equity.