01 Dec 2022
The amount and types of data our economies generate has grown exponentially over the last decade, so has the ways it can be processed and used. Such transformation has greatly raised societal concerns around the protection of consumers and users’ privacy and personal data.Ever since 2015 legislators and industry self-regulatory organizations around the world started rolling out updated measures to safeguard Data Privacy and condemn the misuse of personal data.
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The Advertising Business Group advocates for responsible advertising and communication
Our goal is to help brand owners address, and reverse, the decline in creativity in marketing com...
SESSION
Position ABG as the Driving Force Behind Ethical, Transparent Brand Building for Good
RESEARCH
Assessing internet and technology users’ habits and their changing media and content consumption ...
Zayed University students researched the hot topic of social media influencers and paid content d...
