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X-WR-CALDESC:Events for Advertising Business Group (ABG)
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DTSTART;TZID=Asia/Dubai:20260918T100000
DTEND;TZID=Asia/Dubai:20260918T110000
DTSTAMP:20260928T195837Z
CREATED:20260708T220031Z
LAST-MODIFIED:20260928T195837Z
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SUMMARY:ABG PLATFORM POWER HOUR WITH PINTEREST
DESCRIPTION:Pinterest is where people come to plan\, get inspired\, and shop\, not scroll past. For ABG brands\, that intent-driven mindset presents a valuable opportunity. \nJoin the Advertising Business Group (ABG) for a live online session with Pinterest as part of ABG’s Platform Power Hour series. \nThis session features Farimah Moeini\, Head of Sales Partnerships\, MENA at Pinterest\, who will walk through who the Pinterest audience is in the region\, how they move across the full funnel\, and where the platform complements other marketing channels. \nWHAT WE’LL EXPLORE \n\nBusiness setup and creative best practices that work on Pinterest\nUsing trends and cultural moments to shape campaigns\nStructuring for performance\, including Performance+ automation\, targeting\, and budget allocation by funnel stage\nReading the metrics that matter and iterating to improve ROAS and incremental sales\nConcrete playbooks and next steps to launch\, scale\, and test on Pinterest\n\n  \nFEATURED SPEAKER \nFarimah Moeini\, Head of Sales Partnerships\, MENA at Pinterest \nFarimah Moeini will lead this Platform Power Hour session\, sharing insight into the Pinterest audience in MENA\, how users move across the full funnel\, and how brands can use the platform alongside other marketing channels. \n  \nWHO SHOULD ATTEND \nIf you lead a brand\, a marketing team\, or a creative function and you’re asking yourself what the genuinely defensible edges are in 2026\, this session is for you. \nRegistration is available through LinkedIn
URL:https://www.abg-me.com/event/pinterest-performance-mena/
LOCATION:VIRTUAL\, United Arab Emirates
CATEGORIES:ABG Events,Workshops & Sessions
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/08/abg-power-hour-unlocking-pinteret-performance-sept-2026.jpg
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DTSTART;TZID=Asia/Dubai:20260716T110000
DTEND;TZID=Asia/Dubai:20260716T120000
DTSTAMP:20260928T200158Z
CREATED:20260708T212731Z
LAST-MODIFIED:20260928T200158Z
UID:10000008-1784199600-1784203200@www.abg-me.com
SUMMARY:ABG PLATFORM POWER HOUR: ART THINKING
DESCRIPTION:The brands people remember aren’t the ones that optimized the hardest. They’re the ones that meant something to their customers\, to their culture\, and to their moment. \nJoin the Advertising Business Group (ABG) for this Platform Power Hour featuring Vadim Grigoryan\, brand strategist\, author\, and former creative director for leading luxury brands. Drawing from his recently published book\, Art Thinking: Art\, Meaning and Brand Leadership\, Vadim will explore the Art Thinking framework\, why it matters now more than ever\, and what it looks like when applied within a real organization. \nThe session is moderated by Maria Kolesnikova. \n  \nWHAT WE’LL EXPLORE \n\nWhy art-driven brand strategy is the last edge AI cannot replicate.\nHow leading luxury brands use cultural agency to build lasting relevance.\nThe Art Thinking framework and why it matters in an AI-saturated world.\nWhat the framework looks like when applied inside a real organization.\n\n  \nFEATURED SPEAKER \nVadim Grigoryan \nBrand strategist\, author\, and former creative director for leading luxury brands\, Vadim Grigoryan has worked at the intersection of art\, luxury\, and brand strategy with some of the world’s most culturally ambitious brands. He has taught at institutions including INSEAD and the Sorbonne. His recently published book\, Art Thinking: Art\, Meaning and Brand Leadership\, argues that the brands winning long-term are those that operate as cultural agents\, not just commercial players. \nThis conversation will be moderated by Maria Kolesnikova. \n  \nWHO SHOULD ATTEND \nIf you lead a brand\, a marketing team\, or a creative function and you’re asking yourself what the genuinely defensible edges are in 2026\, this session is for you. \nRegistration is available through LinkedIn
URL:https://www.abg-me.com/event/art-thinking-ai/
LOCATION:VIRTUAL\, United Arab Emirates
CATEGORIES:ABG Events,Workshops & Sessions
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/07/abg-power-hour-art-thinking-july-2026.jpg
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