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DTSTART;TZID=Asia/Dubai:20260618T083000
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SUMMARY:ABG RETAIL MEDIA SUMMIT 2026
DESCRIPTION:The ABG Retail Media Summit 2026 will take place on June 11\, 2026\, in Dubai\, United Arab Emirates. Organized by the Advertising Business Group (ABG)\, the half-day summit convenes leaders from across the Middle East’s retail media ecosystem — brand marketers\, retailers\, media platforms\, agencies\, and measurement partners — to explore the rapid growth and future direction of retail media in the region. \nRetail media refers to advertising that runs on retailer-owned channels — websites\, apps\, in-store screens\, and connected networks — using first-party shopper data to reach consumers at or near the point of purchase. It has emerged as one of the fastest-growing segments of the global advertising industry\, reshaping how brands connect with consumers across the full customer journey. \nThe ABG Retail Media Summit is an open\, industry-wide gathering designed to bring the Middle East’s retail media conversation into focus. Unlike ABG’s closed-door leadership forums\, the Summit is open to professionals from across the advertising\, marketing\, retail\, and media industries who are shaping the future of retail media in the region. \nBy convening brands\, retailers\, agencies\, platforms\, and technology partners in one room\, the Summit creates a dedicated space for cross-industry dialogue on first-party data\, measurement\, in-store and online convergence\, and the standards needed to scale retail media responsibly across the Middle East. \nABG INDUSTRY LEADERSHIP \nThe Retail Media Summit is part of the Advertising Business Group’s broader commitment to advancing responsible\, effective\, and future-ready marketing across the Middle East. Through open industry summits\, working groups\, and leadership forums\, ABG supports collaboration among the brands\, agencies\, retailers\, and platforms shaping the region’s advertising ecosystem. \nAs retail media continues to reshape the global advertising landscape\, ABG’s role is to bring the Middle East’s stakeholders together to share insights\, align on standards\, and strengthen the category’s foundations for long-term\, sustainable growth. \nKEY TOPICS \nDiscussions at the ABG Retail Media Summit 2026 will focus on the priorities shaping retail media in the Middle East today\, including: \n\nThe growth of retail media networks (RMNs) across the Middle East and their role in the wider media mix\nFirst-party data\, consumer privacy\, and the shift away from third-party signals\nClosed-loop measurement\, attribution\, and proving retail media effectiveness\nThe convergence of in-store and online retail media in an omnichannel environment\nCollaboration between brands\, retailers\, agencies\, and platforms across the MENA region\nStandards\, transparency\, and interoperability in retail media\nThe intersection of retail media with connected TV\, commerce media\, and shopper marketing\n\nWHO SHOULD ATTEND \nThe ABG Retail Media Summit is open to professionals from across the Middle East’s advertising\, marketing\, retail\, and media industries. The Summit is designed to bring the full retail media ecosystem together under one roof\, making it relevant to anyone working on\, investing in\, or shaping retail media in the region. \nAttendees typically include: \n\nBrand marketers\, CMOs\, and e-commerce leaders\nRetailers and retail media network teams\nMedia agency leaders and retail media specialists\nAd tech\, measurement\, and data platform professionals\nShopper marketing\, commerce media\, and digital advertising practitioners\nPublishers\, platforms\, and industry partners active in retail media\n\nThe open\, cross-industry format ensures a broad exchange of perspectives across every part of the retail media value chain. \nREGIONAL CONTEXT \nRetail media is reshaping how brands and retailers engage with consumers globally\, and the Middle East is emerging as one of the most dynamic markets for this growth. A rapidly digitizing retail sector\, high consumer engagement with e-commerce and quick commerce\, and the rise of regional retail media networks are creating significant opportunities for brands\, retailers\, and platforms across the MENA region. \nAt the same time\, the industry faces important questions on measurement\, standards\, data governance\, and how to deliver consistent\, responsible retail media experiences across diverse markets. As consumer privacy expectations rise and third-party data signals decline\, first-party retail data is becoming a critical asset for the region’s advertising ecosystem. \nThe ABG Retail Media Summit provides a dedicated platform for the Middle East’s retail media community to address these opportunities and challenges together\, and to shape the region’s next chapter of category growth.
URL:https://www.abg-me.com/event/retail-media-abg-summit/
LOCATION:TBD Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Industry Conferences,Retail Media
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SUMMARY:ABG CMO FORUM JULY 2026 | DUBAI\, UAE
DESCRIPTION:The ABG Saudi CMO Forum 2026 will take place on June 25\, 2026 in Riyadh\, Kingdom of Saudi Arabia. Organized by the Advertising Business Group (ABG)\, the forum brings together Chief Marketing Officers and senior brand leaders from leading companies operating across Saudi Arabia and the wider Middle East. \nThe Saudi CMO Forum is designed as a closed-door leadership gathering where senior marketing decision-makers can exchange perspectives on the strategic issues shaping marketing leadership in Saudi Arabia today. Discussions often include the role of artificial intelligence in marketing\, brand trust\, marketing effectiveness\, consumer behavior\, and the evolving media landscape across the Kingdom and the broader region. \nBy bringing together senior leaders responsible for brand growth and marketing strategy in one of the world’s fastest-evolving consumer markets\, the ABG Saudi CMO Forum creates a trusted environment for peer dialogue\, knowledge exchange\, and industry leadership among Saudi Arabia’s most senior marketers. \nThrough leadership forums such as this\, the Advertising Business Group supports collaboration among brand leaders and advances responsible\, effective\, and future-ready marketing across the Saudi and Middle East marketing ecosystem. \nABG LEADERSHIP FORUM\nThe Saudi CMO Forum is part of the Advertising Business Group’s commitment to supporting marketing leadership across the Middle East\, with a dedicated focus on Saudi Arabia as a strategic growth market. Through invitation-only forums and executive gatherings\, ABG creates opportunities for brand leaders to exchange insights\, explore emerging trends\, and strengthen leadership capability in a rapidly evolving marketing landscape. \nBy bringing together CMOs responsible for some of the Kingdom’s leading brands\, the forum contributes to deeper collaboration and strategic thinking across the Saudi marketing ecosystem and its integration with the wider Middle East region. \nKey Topics \nDiscussions at the ABG Saudi CMO Forum 2026 will focus on the priorities shaping marketing leadership in Saudi Arabia today\, including: \n\nThe evolving role of the Chief Marketing Officer as a business growth leader in the Saudi market\nArtificial intelligence and marketing transformation across Saudi Arabia\nBuilding brand trust and relevance with Saudi consumers in a rapidly changing environment\nStrengthening marketing effectiveness and measurement across complex media ecosystems\nLeadership priorities for CMOs navigating Vision 2030\, economic diversification\, and shifting consumer expectations\n\nThe forum encourages candid dialogue among senior marketing leaders on how organizations can adapt their strategies to remain competitive in Saudi Arabia’s fast-evolving marketing landscape. \nWHO SHOULD ATTEND\nThe ABG Saudi CMO Forum is designed exclusively for Chief Marketing Officers and senior brand leaders responsible for marketing strategy\, brand growth\, and customer engagement in Saudi Arabia. \nParticipants typically include: \n\nChief Marketing Officers based in or responsible for Saudi Arabia\nRegional Heads of Marketing with Saudi market oversight\nSenior brand and marketing leaders responsible for major brands operating across the Kingdom\n\nThe invitation-only format ensures an environment where senior leaders can exchange perspectives openly and discuss the strategic challenges shaping modern marketing leadership in Saudi Arabia. \nREGIONAL CONTEXT\nMarketing leaders in Saudi Arabia are navigating a period of unprecedented transformation\, driven by Vision 2030\, rapid digital adoption\, a young and highly connected consumer base\, and growing expectations for marketing accountability and business impact. \nArtificial intelligence\, data-driven marketing\, and shifts in media consumption are reshaping how brands engage with Saudi audiences. At the same time\, CMOs across the Kingdom are increasingly expected to demonstrate marketing effectiveness while maintaining responsible\, culturally relevant\, and trustworthy brand communication. \nLeadership forums such as the ABG Saudi CMO Forum provide an important platform for CMOs and brand leaders to exchange insights\, explore emerging opportunities\, and strengthen collaboration within Saudi Arabia’s marketing leadership community.
URL:https://www.abg-me.com/event/abg-saudi-cmo-forum-2026-riyadh-ksa/
LOCATION:TBD Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Leadership Events
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