BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Advertising Business Group (ABG) - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Advertising Business Group (ABG)
X-ORIGINAL-URL:https://www.abg-me.com
X-WR-CALDESC:Events for Advertising Business Group (ABG)
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Asia/Dubai
BEGIN:STANDARD
TZOFFSETFROM:+0400
TZOFFSETTO:+0400
TZNAME:+04
DTSTART:20250101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20260429T153000
DTEND;TZID=Asia/Dubai:20260429T193000
DTSTAMP:20260507T155347
CREATED:20260406T121333Z
LAST-MODIFIED:20260427T202654Z
UID:3970-1777476600-1777491000@www.abg-me.com
SUMMARY:ABG CMO FORUM 2026
DESCRIPTION:The ABG CMO Forum 2026 will take place on April 29\, 2026 at Choueiri Group Headquarters in Dubai\, United Arab Emirates. Organized by the Advertising Business Group (ABG)\, the Forum convenes Chief Marketing Officers and senior brand leaders from across the Middle East for a closed-door leadership session. Set against a rapidly shifting operating environment\, the Forum focuses on how marketing leaders are navigating increasing pressure\, evolving expectations\, and real-time decision-making. Designed as a peer-level exchange\, the ABG CMO Forum provides a trusted setting for senior leaders to share perspectives\, challenge assumptions\, and align on the priorities shaping marketing leadership today. 								\n				\n									ABG LEADERSHIP FORUM The CMO Forum is part of ABG’s broader commitment to supporting marketing leadership across the Middle East.Through invitation-only forums and executive gatherings\, ABG creates opportunities for brand leaders to exchange insights\, explore emerging challenges\, and strengthen leadership capability in a rapidly evolving landscape.By bringing together CMOs responsible for leading brands across the region\, the Forum contributes to stronger alignment\, collaboration\, and industry progress.								\n				\n									KEY TOPICS The Forum is designed to enable candid\, peer-level dialogue on how organisations are adapting their strategies in response to these shifts. Discussions at the ABG CMO Forum 2026 will focus on the priorities shaping marketing leadership today\, including: The evolving role of the Chief Marketing Officer as a driver of business growthMarketing in a real-time operating environmentArtificial intelligence and its impact on marketing decision-makingBuilding and protecting brand trust under increased scrutinyStrengthening marketing effectiveness and accountabilityBalancing short-term performance with long-term brand value								\n				\n									WHO SHOULD ATTEND The ABG CMO Forum is designed exclusively for CMOs and senior marketing leaders responsible for marketing strategy\, brand growth\, and customer engagement. Participants typically include:  Chief Marketing OfficersRegional Heads of MarketingSenior brand and marketing leaders responsible for major brands operating across the Middle East								\n				\n									The invitation-only format ensures an environment where senior leaders can exchange perspectives openly and engage in meaningful\, peer-level dialogue. 								\n				\n									REGIONAL CONTEXT Marketing leaders across the Middle East are navigating a period of structural change. Increased pressure on growth\, evolving consumer expectations\, and greater accountability are reshaping how marketing operates across organisations. Planning cycles are becoming more fluid\, decision-making is accelerating\, and marketing is increasingly tied to commercial performance\, customer retention\, and business outcomes. In this context\, leadership forums such as the ABG CMO Forum provide a critical platform for senior leaders to exchange perspectives\, align on priorities\, and navigate change collectively.
URL:https://www.abg-me.com/event/abg-cmo-forum-2026/
LOCATION:Choueiri Group Headquarters\, DUBAI\, United Arab Emirates
CATEGORIES:ABG Events,Leadership Events
ATTACH;FMTTYPE=image/png:https://www.abg-me.com/wp-content/uploads/2026/04/abg-cmo-forum-4-29-2026-800x500-2.png
END:VEVENT
END:VCALENDAR