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DTSTART;TZID=Asia/Dubai:20260916T150000
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DTSTAMP:20260708T220031Z
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SUMMARY:ABG PLATFORM POWER HOUR WITH PINTEREST
DESCRIPTION:Pinterest is where people come to plan\, get inspired\, and shop\, not scroll past. For ABG brands\, that intent-driven mindset presents a valuable opportunity. \nJoin the Advertising Business Group (ABG) for a live online session with Pinterest as part of ABG’s Platform Power Hour series. \nThis session features Farimah Moeini\, Head of Sales Partnerships\, MENA at Pinterest\, who will walk through who the Pinterest audience is in the region\, how they move across the full funnel\, and where the platform complements other marketing channels. \n\nWHAT WE’LL EXPLORE \n\nBusiness setup and creative best practices that work on Pinterest\nUsing trends and cultural moments to shape campaigns\nStructuring for performance\, including Performance+ automation\, targeting\, and budget allocation by funnel stage\nReading the metrics that matter and iterating to improve ROAS and incremental sales\nConcrete playbooks and next steps to launch\, scale\, and test on Pinterest\n\n  \nFEATURED SPEAKER \nFarimah Moeini\, Head of Sales Partnerships\, MENA at Pinterest \nFarimah Moeini will lead this Platform Power Hour session\, sharing insight into the Pinterest audience in MENA\, how users move across the full funnel\, and how brands can use the platform alongside other marketing channels. \n  \nWHO SHOULD ATTEND \nIf you lead a brand\, a marketing team\, or a creative function and you’re asking yourself what the genuinely defensible edges are in 2026\, this session is for you. \n\nRegistration is available through LinkedIn
URL:https://www.abg-me.com/event/pinterest-performance-mena/
LOCATION:VIRTUAL\, United Arab Emirates
CATEGORIES:ABG Events,Workshops & Sessions
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/07/abg-power-hour-unlocking-pinteret-performance-sept-2026.jpg
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DTSTART;TZID=Asia/Dubai:20261029T123000
DTEND;TZID=Asia/Dubai:20261029T170000
DTSTAMP:20260706T125602Z
CREATED:20260412T171400Z
LAST-MODIFIED:20260706T125602Z
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SUMMARY:MARKETER OF THE FUTURE 2026
DESCRIPTION:Marketer of the Future 2026 is organized by the Advertising Business Group (ABG). The event brings together senior marketing leaders\, brands\, agencies\, media organizations\, and technology platforms to explore the future of marketing in the Middle East. \nAs ABG’s flagship event\, Marketer of the Future is designed to address the key shifts shaping the industry\, including the role of artificial intelligence\, evolving consumer expectations\, media transformation\, and the increasing demand for marketing accountability and effectiveness. \nThe event provides a platform for industry leaders to exchange perspectives\, share insights\, and align on the priorities that will define the next generation of marketing leadership across the region. \n  \nABG LEADERSHIP FORUM \nMarketer of the Future is a core pillar of the Advertising Business Group’s commitment to advancing responsible\, innovative\, and future-ready marketing across the Middle East. \nThrough flagship events such as this\, ABG brings together the full marketing ecosystem to foster collaboration\, strengthen leadership capability\, and support the development of industry standards that reflect both global best practice and regional realities. \n  \nKEY TOPICS \nDiscussions at Marketer of the Future 2026 will focus on the themes shaping the future of marketing\, including: \n\nThe future role of marketing leadership in business growth\nArtificial intelligence and its impact on marketing strategy and operations\nThe evolution of media\, measurement\, and performance\nBuilding brand trust and responsible communication\nThe intersection of creativity\, data\, and technology\n\n  \nWHO SHOULD ATTEND \nMarketer of the Future is designed for senior professionals across the marketing ecosystem\, including: \n\nChief Marketing Officers\nBrand and marketing leaders\nAgencies and media companies\nTechnology platforms and solution providers\nIndustry stakeholders shaping marketing and media in the region\n\n  \nREGIONAL CONTEXT \nMarketing across the Middle East is evolving rapidly\, with increased expectations around business impact\, accountability\, and responsible communication. \nTechnological advancements\, particularly in artificial intelligence and data-driven marketing\, are reshaping how brands operate\, while changing consumer expectations require greater transparency and relevance. \nMarketer of the Future provides a platform for industry leaders to explore these shifts\, exchange perspectives\, and contribute to shaping a more effective and responsible marketing ecosystem across the region. \nFor more information about Marketer of the Future\, visit marketerofthefuture.me
URL:https://www.abg-me.com/event/marketers-of-the-future-2026/
LOCATION:TODA Theare\, Souk Madinat\, Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Industry Conferences,Leadership Events
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