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DTSTART;TZID=Asia/Dubai:20260611T083000
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SUMMARY:The MENA RETAIL MEDIA ROUNDTABLE 2026
DESCRIPTION:The Advertising Business Group Retail Media Roundtable is a half-day roundtable bringing together leaders from across the Middle East’s retail media ecosystem\, including brand marketers\, retailers\, media platforms\, agencies\, and measurement partners\, to examine the rapid evolution and future of retail media in the region. \nRetail media refers to advertising that runs on retailer-owned channels — websites\, apps\, in-store screens\, and connected networks — using first-party shopper data to reach consumers at or near the point of purchase. It has emerged as one of the fastest-growing segments of the global advertising industry\, reshaping how brands connect with consumers across the full customer journey. \nThe ABG Retail Media Roundtable is an open\, industry-wide gathering designed to bring the Middle East’s retail media conversation into focus. Unlike ABG’s closed-door leadership forums\, this roundtable is open to professionals from across the advertising\, marketing\, retail\, and media industries who are shaping the future of retail media in the region. \nBy convening brands\, retailers\, agencies\, platforms\, and technology partners in one room\, the roundtable creates a dedicated space for cross-industry dialogue on first-party data\, measurement\, in-store and online convergence\, and the standards needed to scale retail media responsibly across the Middle East. \n  \nABG INDUSTRY LEADERSHIP \nThe Retail Media Roundtable is part of the Advertising Business Group’s broader commitment to advancing responsible\, effective\, and future-ready marketing across the Middle East. Through open industry summits\, working groups\, and leadership forums\, ABG supports collaboration among the brands\, agencies\, retailers\, and platforms shaping the region’s advertising ecosystem. \nAs retail media continues to reshape the global advertising landscape\, ABG’s role is to bring the Middle East’s stakeholders together to share insights\, align on standards\, and strengthen the category’s foundations for long-term\, sustainable growth. \n  \nKEY TOPICS \nDiscussions at the ABG Retail Media Roundtable 2026 will focus on the priorities shaping retail media in the Middle East today\, including: \n\nThe growth of retail media networks (RMNs) across the Middle East and their role in the wider media mix\nFirst-party data\, consumer privacy\, and the shift away from third-party signals\nClosed-loop measurement\, attribution\, and proving retail media effectiveness\nThe convergence of in-store and online retail media in an omnichannel environment\nCollaboration between brands\, retailers\, agencies\, and platforms across the MENA region\nStandards\, transparency\, and interoperability in retail media\nThe intersection of retail media with connected TV\, commerce media\, and shopper marketing\n\n  \nWHO SHOULD ATTEND \nThe ABG Retail Media Roundtable is open to professionals from across the Middle East’s advertising\, marketing\, retail\, and media industries. This Roundtable is designed to bring the full retail media ecosystem together under one roof\, making it relevant to anyone working on\, investing in\, or shaping retail media in the region. \nAttendees typically include: \n\nBrand marketers\, CMOs\, and e-commerce leaders\nRetailers and retail media network teams\nMedia agency leaders and retail media specialists\nAd tech\, measurement\, and data platform professionals\nShopper marketing\, commerce media\, and digital advertising practitioners\nPublishers\, platforms\, and industry partners active in retail media\n\nThe open\, cross-industry format ensures a broad exchange of perspectives across every part of the retail media value chain. \n  \nREGIONAL CONTEXT \nRetail media is reshaping how brands and retailers engage with consumers globally\, and the Middle East is emerging as one of the most dynamic markets for this growth. A rapidly digitizing retail sector\, high consumer engagement with e-commerce and quick commerce\, and the rise of regional retail media networks are creating significant opportunities for brands\, retailers\, and platforms across the MENA region. \nAt the same time\, the industry faces important questions on measurement\, standards\, data governance\, and how to deliver consistent\, responsible retail media experiences across diverse markets. As consumer privacy expectations rise and third-party data signals decline\, first-party retail data is becoming a critical asset for the region’s advertising ecosystem. \nThe ABG Retail Media Roundtable provides a dedicated platform for the Middle East’s retail media community to address these opportunities and challenges together\, and to shape the region’s next chapter of category growth.
URL:https://www.abg-me.com/event/retail-media-abg-summit/
LOCATION:Atlantis Hotel\, Spice Ballroom\, The Palm Dubai\, Atlantis Hotel - The Palm Jumeirah - Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Industry Conferences,Retail Media
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DTSTART;TZID=Asia/Dubai:20260702T153000
DTEND;TZID=Asia/Dubai:20260702T193000
DTSTAMP:20260601T205955
CREATED:20260427T125439Z
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SUMMARY:ABG CMO FORUM JULY 2026 | DUBAI\, UAE
DESCRIPTION:The ABG CMO Forum is part of the Advertising Business Group’s commitment to supporting marketing leadership across the Middle East\, with a dedicated focus on the Middle East as a strategic growth market. Through invitation-only forums and executive gatherings\, ABG creates opportunities for brand leaders to exchange insights\, explore emerging trends\, and strengthen leadership capability in a rapidly evolving marketing landscape. \nBy bringing together CMOs responsible for some of the region’s leading brands\, the forum contributes to deeper collaboration and strategic thinking across the UAE ‘s marketing ecosystem and its integration with the wider Middle East region. \n  \nKEY TOPICS \nDiscussions at the 2nd Edition of the ABG CMO Forum 2026 will focus on the priorities shaping marketing leadership in the region today\, including: \n\nThe evolving role of the Chief Marketing Officer as a business growth leader in the GCC market\nArtificial intelligence and marketing transformation across the Middle East\nBuilding brand trust and relevance with consumers in a rapidly changing environment\nStrengthening marketing effectiveness and measurement across complex media ecosystems\nLeadership priorities for CMOs navigating Vision 2030\, economic diversification\, and shifting consumer expectations.\n\nThe ABG CMO Forum 2026 – Dubai (2nd Edition) will take place on July 2\, 2026\, from 3:30 pm to 7:30 pm in Dubai\, UAE. Organized by the Advertising Business Group (ABG)\, the forum brings together Chief Marketing Officers and senior brand leaders from leading companies operating across the UAE and the wider Middle East. \nThe ABG CMO Forum is designed as a closed-door leadership gathering where senior marketing decision-makers can exchange perspectives on the strategic issues shaping marketing leadership across the region today. Discussions often include the role of artificial intelligence in marketing\, brand trust\, marketing effectiveness\, consumer behavior\, and the evolving media landscape across the UAE and the broader region. \nBy bringing together senior leaders responsible for brand growth and marketing strategy in one of the world’s fastest-evolving consumer markets\, the ABG CMO Forum creates a trusted environment for peer dialogue\, knowledge exchange\, and industry leadership among the region’s most senior marketers. \nThrough leadership forums such as this\, the Advertising Business Group supports collaboration among brand leaders and advances responsible\, effective\, and future-ready marketing across the UAE and Middle East marketing ecosystem. \nThe forum encourages candid dialogue among senior marketing leaders on how organizations can adapt their strategies to remain competitive in the Middle East’s fast-evolving marketing landscape. \n  \nWHO SHOULD ATTEND \nThe ABG CMO Forum is designed exclusively for Chief Marketing Officers and senior brand leaders responsible for marketing strategy\, brand growth\, and customer engagement in the Middle East. \nParticipants typically include: \n\nChief Marketing Officers based in or responsible for any area in the Middle East\nRegional Heads of Marketing with GCC market oversight\nSenior brand and marketing leaders responsible for major brands operating across the Middle East.\n\nThe invitation-only format ensures an environment where senior leaders can exchange perspectives openly and discuss the strategic challenges shaping modern marketing leadership. \n  \nREGIONAL CONTEXT \nMarketing leaders in the Middle East are navigating an unprecedented period of transformation\, rapid digital adoption\, a young\, highly connected consumer base\, and growing expectations for marketing accountability and business impact. \nArtificial intelligence\, data-driven marketing\, and shifts in media consumption are reshaping how brands engage with audiences. At the same time\, CMOs across the region are increasingly expected to demonstrate marketing effectiveness while maintaining responsible\, culturally relevant\, and trustworthy brand communication. \nLeadership forums such as the ABG CMO Forum provide an important platform for CMOs and brand leaders to exchange insights\, explore emerging opportunities\, and strengthen collaboration within the Middle East’s marketing leadership community.
URL:https://www.abg-me.com/event/abg-dubai-cmo-forum-2026-july/
LOCATION:TBD Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Invite Only,Leadership Events
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DTSTART;TZID=Asia/Dubai:20261029T123000
DTEND;TZID=Asia/Dubai:20261029T170000
DTSTAMP:20260601T205955
CREATED:20260412T171400Z
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SUMMARY:MARKETER OF THE FUTURE 2026
DESCRIPTION:Marketer of the Future 2026 will take place on October 22\, 2026\, in Dubai\, United Arab Emirates. Organized by the Advertising Business Group (ABG)\, the event brings together senior marketing leaders\, brands\, agencies\, media organizations\, and technology platforms to explore the future of marketing in the Middle East. \nAs ABG’s flagship event\, Marketer of the Future is designed to address the key shifts shaping the industry\, including the role of artificial intelligence\, evolving consumer expectations\, media transformation\, and the increasing demand for marketing accountability and effectiveness. \nThe event provides a platform for industry leaders to exchange perspectives\, share insights\, and align on the priorities that will define the next generation of marketing leadership across the region. \n  \nABG LEADERSHIP FORUM \nMarketer of the Future is a core pillar of the Advertising Business Group’s commitment to advancing responsible\, innovative\, and future-ready marketing across the Middle East. \nThrough flagship events such as this\, ABG brings together the full marketing ecosystem to foster collaboration\, strengthen leadership capability\, and support the development of industry standards that reflect both global best practice and regional realities. \n  \nKEY TOPICS \nDiscussions at Marketer of the Future 2026 will focus on the themes shaping the future of marketing\, including: \n\nThe future role of marketing leadership in business growth\nArtificial intelligence and its impact on marketing strategy and operations\nThe evolution of media\, measurement\, and performance\nBuilding brand trust and responsible communication\nThe intersection of creativity\, data\, and technology\n\n  \nWHO SHOULD ATTEND \nMarketer of the Future is designed for senior professionals across the marketing ecosystem\, including: \n\nChief Marketing Officers\nBrand and marketing leaders\nAgencies and media companies\nTechnology platforms and solution providers\nIndustry stakeholders shaping marketing and media in the region\n\n  \nREGIONAL CONTEXT \nMarketing across the Middle East is evolving rapidly\, with increased expectations around business impact\, accountability\, and responsible communication. \nTechnological advancements\, particularly in artificial intelligence and data-driven marketing\, are reshaping how brands operate\, while changing consumer expectations require greater transparency and relevance. \nMarketer of the Future provides a platform for industry leaders to explore these shifts\, exchange perspectives\, and contribute to shaping a more effective and responsible marketing ecosystem across the region. \nFor more information about Marketer of the Future\, visit marketerofthefuture.me
URL:https://www.abg-me.com/event/marketers-of-the-future-2026/
LOCATION:TODA Theare\, Souk Madinat\, Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Industry Conferences,Leadership Events
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