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X-WR-CALNAME:Advertising Business Group (ABG)
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X-WR-CALDESC:Events for Advertising Business Group (ABG)
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BEGIN:VTIMEZONE
TZID:Asia/Dubai
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TZOFFSETFROM:+0400
TZOFFSETTO:+0400
TZNAME:+04
DTSTART:20250101T000000
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TZID:Asia/Dubai
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BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20260916T150000
DTEND;TZID=Asia/Dubai:20260916T160000
DTSTAMP:20260708T220031Z
CREATED:20260708T220031Z
LAST-MODIFIED:20260708T220031Z
UID:10000009-1789570800-1789574400@www.abg-me.com
SUMMARY:ABG PLATFORM POWER HOUR WITH PINTEREST
DESCRIPTION:Pinterest is where people come to plan\, get inspired\, and shop\, not scroll past. For ABG brands\, that intent-driven mindset presents a valuable opportunity. \nJoin the Advertising Business Group (ABG) for a live online session with Pinterest as part of ABG’s Platform Power Hour series. \nThis session features Farimah Moeini\, Head of Sales Partnerships\, MENA at Pinterest\, who will walk through who the Pinterest audience is in the region\, how they move across the full funnel\, and where the platform complements other marketing channels. \n\nWHAT WE’LL EXPLORE \n\nBusiness setup and creative best practices that work on Pinterest\nUsing trends and cultural moments to shape campaigns\nStructuring for performance\, including Performance+ automation\, targeting\, and budget allocation by funnel stage\nReading the metrics that matter and iterating to improve ROAS and incremental sales\nConcrete playbooks and next steps to launch\, scale\, and test on Pinterest\n\n  \nFEATURED SPEAKER \nFarimah Moeini\, Head of Sales Partnerships\, MENA at Pinterest \nFarimah Moeini will lead this Platform Power Hour session\, sharing insight into the Pinterest audience in MENA\, how users move across the full funnel\, and how brands can use the platform alongside other marketing channels. \n  \nWHO SHOULD ATTEND \nIf you lead a brand\, a marketing team\, or a creative function and you’re asking yourself what the genuinely defensible edges are in 2026\, this session is for you. \n\nRegistration is available through LinkedIn
URL:https://www.abg-me.com/event/pinterest-performance-mena/
LOCATION:VIRTUAL\, United Arab Emirates
CATEGORIES:ABG Events,Workshops & Sessions
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/07/abg-power-hour-unlocking-pinteret-performance-sept-2026.jpg
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BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20260930T090000
DTEND;TZID=Asia/Dubai:20260930T100000
DTSTAMP:20260824T213709Z
CREATED:20260824T135805Z
LAST-MODIFIED:20260824T213709Z
UID:10000019-1790758800-1790762400@www.abg-me.com
SUMMARY:SUSTAINABILITY COMMITTEE EVENT | 2026
DESCRIPTION:The ABG Sustainability Committee invites marketing and industry leaders to Dubai\, United Arab Emirates\, in September 2026 (exact date TBD) for a session on communicating environmental claims responsibly and sustaining consumer trust. \n  \nLED BY \nBG Sustainability Committee\, in partnership with American Chambers of Commerce (AmCham) \n  \nWHO SHOULD ATTEND \nABG Sustainability Committee members\, marketing and communications leaders\, and invited industry stakeholders. \n  \nEVENT LOCATION \nDubai\, United Arab Emirates (venue to be confirmed)
URL:https://www.abg-me.com/event/sustainability-committee-event-2026-date-to-come/
LOCATION:TBD Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Event Date TBD,Sustainability
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/08/abg-sustainability-committee-2026-dubai.jpg
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BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20260930T090000
DTEND;TZID=Asia/Dubai:20260930T100000
DTSTAMP:20260824T211044Z
CREATED:20260824T165625Z
LAST-MODIFIED:20260824T211044Z
UID:10000021-1790758800-1790762400@www.abg-me.com
SUMMARY:2ND RETAIL MEDIA ROUNDTABLE | 2026
DESCRIPTION:The 2nd ABG Retail Media Roundtable returns to Dubai\, United Arab Emirates\, building on the inaugural summit in June 2026. It will again convene brand marketers\, retailers\, media platforms\, agencies\, and measurement partners to explore the continued growth of retail media in the Middle East. Date and venue to be announced. \nKEY TOPICS  \n\nGrowth of retail media networks (RMNs) across the Middle East\nFirst-party data and measurement\nOmnichannel retail media convergence\nIndustry standards and interoperability\n\n  \nWHO SHOULD ATTEND \nBrand marketers\, retailers\, media agencies\, ad tech and measurement platforms\, and shopper marketing professionals across the region. \n  \nEVENT LOCATION \nDubai\, United Arab Emirates (venue to be confirmed)
URL:https://www.abg-me.com/event/2nd-retail-media-roundtable-june-2026-date-tbd/
LOCATION:TBD Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Event Date TBD,Retail Media
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/08/abg-retail-media-forum-2-dubai.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20261028T120000
DTEND;TZID=Asia/Dubai:20261028T120000
DTSTAMP:20260824T211813Z
CREATED:20260824T182114Z
LAST-MODIFIED:20260824T211813Z
UID:10000022-1793188800-1793188800@www.abg-me.com
SUMMARY:MOTF VIP LUNCH | 2026
DESCRIPTION:ABG invites its board\, sponsors\, speakers\, and government stakeholders to an exclusive\, by-invitation-only MOTF VIP Lunch on October 28\, 2026\, in Dubai\, United Arab Emirates. \n  \nWHO SHOULD ATTEND \nABG board members\, sponsors\, speakers\, and government stakeholders\, by invitation only. \n  \nEVENT LOCATION \nDubai\, United Arab Emirates (venue to be confirmed)
URL:https://www.abg-me.com/event/motf-vip-lunch-2026-by-invitation-only/
LOCATION:TBD Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Invite Only,Leadership Events
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/08/abg-motf-vip-lunch-2026-dubai.jpg
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BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20261029T123000
DTEND;TZID=Asia/Dubai:20261029T170000
DTSTAMP:20260706T125602Z
CREATED:20260412T171400Z
LAST-MODIFIED:20260706T125602Z
UID:10000004-1793277000-1793293200@www.abg-me.com
SUMMARY:MARKETER OF THE FUTURE 2026
DESCRIPTION:Marketer of the Future 2026 is organized by the Advertising Business Group (ABG). The event brings together senior marketing leaders\, brands\, agencies\, media organizations\, and technology platforms to explore the future of marketing in the Middle East. \nAs ABG’s flagship event\, Marketer of the Future is designed to address the key shifts shaping the industry\, including the role of artificial intelligence\, evolving consumer expectations\, media transformation\, and the increasing demand for marketing accountability and effectiveness. \nThe event provides a platform for industry leaders to exchange perspectives\, share insights\, and align on the priorities that will define the next generation of marketing leadership across the region. \n  \nABG LEADERSHIP FORUM \nMarketer of the Future is a core pillar of the Advertising Business Group’s commitment to advancing responsible\, innovative\, and future-ready marketing across the Middle East. \nThrough flagship events such as this\, ABG brings together the full marketing ecosystem to foster collaboration\, strengthen leadership capability\, and support the development of industry standards that reflect both global best practice and regional realities. \n  \nKEY TOPICS \nDiscussions at Marketer of the Future 2026 will focus on the themes shaping the future of marketing\, including: \n\nThe future role of marketing leadership in business growth\nArtificial intelligence and its impact on marketing strategy and operations\nThe evolution of media\, measurement\, and performance\nBuilding brand trust and responsible communication\nThe intersection of creativity\, data\, and technology\n\n  \nWHO SHOULD ATTEND \nMarketer of the Future is designed for senior professionals across the marketing ecosystem\, including: \n\nChief Marketing Officers\nBrand and marketing leaders\nAgencies and media companies\nTechnology platforms and solution providers\nIndustry stakeholders shaping marketing and media in the region\n\n  \nREGIONAL CONTEXT \nMarketing across the Middle East is evolving rapidly\, with increased expectations around business impact\, accountability\, and responsible communication. \nTechnological advancements\, particularly in artificial intelligence and data-driven marketing\, are reshaping how brands operate\, while changing consumer expectations require greater transparency and relevance. \nMarketer of the Future provides a platform for industry leaders to explore these shifts\, exchange perspectives\, and contribute to shaping a more effective and responsible marketing ecosystem across the region. \nFor more information about Marketer of the Future\, visit marketerofthefuture.me
URL:https://www.abg-me.com/event/marketers-of-the-future-2026/
LOCATION:TODA Theare\, Souk Madinat\, Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Industry Conferences,Leadership Events
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/04/marketers-of-the-future-2026-1.jpg
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BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20261111T090000
DTEND;TZID=Asia/Dubai:20261111T090000
DTSTAMP:20260824T210504Z
CREATED:20260824T191047Z
LAST-MODIFIED:20260824T210504Z
UID:10000024-1794387600-1794387600@www.abg-me.com
SUMMARY:TRAVEL ROUNDTABLE | 2026
DESCRIPTION:ABG hosts a by-invitation-only Travel Roundtable on November 11\, 2026\, in Dubai\, United Arab Emirates\, bringing together leaders from the travel and marketing sectors for a closed-door discussion. \n  \nWHO SHOULD ATTEND \nSenior leaders from the travel industry and marketing sector\, by invitation only. \n  \nEVENT LOCATION \nDubai\, United Arab Emirates (venue to be confirmed)
URL:https://www.abg-me.com/event/travel-roundtable-2026/
LOCATION:TBD Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Forum & Roundtables,Invite Only
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/08/abg-travel-roundtable-2026-dubai.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20261124T090000
DTEND;TZID=Asia/Dubai:20261124T090000
DTSTAMP:20260824T205518Z
CREATED:20260824T185841Z
LAST-MODIFIED:20260824T205518Z
UID:10000023-1795510800-1795510800@www.abg-me.com
SUMMARY:ABG CMO FORUM | RIYADH 2026
DESCRIPTION:ABG’s CMO Forum returns on November 24\, 2026\, in Riyadh\, Kingdom of Saudi Arabia. Full agenda and speaker details are coming soon. \n  \nEVENT LOCATION \nRiyadh\, Kingdom of Saudi Arabia
URL:https://www.abg-me.com/event/abg-cmo-forum-riyadh-2026/
LOCATION:TBD Riyadh\, Saudi Arabia
CATEGORIES:ABG Events,Forum & Roundtables,Leadership Events
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/08/abg-cmo-forum-nov-2026-riyadh.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20261231T090000
DTEND;TZID=Asia/Dubai:20261231T100000
DTSTAMP:20260824T200414Z
CREATED:20260824T192036Z
LAST-MODIFIED:20260824T200414Z
UID:10000025-1798707600-1798711200@www.abg-me.com
SUMMARY:ABG 10-YEAR ANNIVERSARY EVENT | 2026
DESCRIPTION:ABG marks a decade of industry leadership with a special anniversary event in Dubai\, United Arab Emirates\, in December 2026.  \nExact date to be confirmed. \n  \nEVENT LOCATION \nDubai\, United Arab Emirates (exact date to be confirmed)
URL:https://www.abg-me.com/event/abg-10-year-anniversary-event-2026/
LOCATION:TBD Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Event Date TBD,Retail Media
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/08/abg-10-year-anniversary-dubai-2026.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20270205T090000
DTEND;TZID=Asia/Dubai:20270205T090000
DTSTAMP:20260824T210441Z
CREATED:20260824T204852Z
LAST-MODIFIED:20260824T210441Z
UID:10000026-1801818000-1801818000@www.abg-me.com
SUMMARY:ABG ANNUAL GENERAL MEETING (AGM) | 2027
DESCRIPTION:ABG’s Annual General Meeting (AGM) will take place on February 5\, 2027\, in Dubai\, United Arab Emirates. Elections will be held during this meeting. \n  \nWHO SHOULD ATTEND \nThe AGM is open to all — including ABG members\, voting stakeholders\, and anyone interested in learning about ABG\, what it has achieved over the past year\, and its strategic objectives for 2027. \n  \nEVENT LOCATION \nDubai\, United Arab Emirates (venue to be determined)
URL:https://www.abg-me.com/event/abg-annual-general-meeting-agm-2027/
LOCATION:TBD Dubai\, United Arab Emirates
CATEGORIES:ABG Events,Forum & Roundtables
ATTACH;FMTTYPE=image/jpeg:https://www.abg-me.com/wp-content/uploads/2026/08/abg-annual-general-meeting-jan-2026.jpg
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