ICAS extends reach to the Middle East

By |October 9th, 2017|

On Friday 6 October 2017, the Advertising Business Group (ABG), the Dubai-based Self-Regulatory Body, officially became the 28th member of the International Council for Ad Self-Regulation (ICAS).

ICAS is a global platform which promotes Responsible Advertising through effective Self-Regulation. Its members include Self-Regulatory Organizations (SROs) and other national, regional and international bodies working to ensure that marketing […]

ABG newsletter No 3 September 2017

By |August 30th, 2017|

Please click on the link below to view/download hi-res PDF:

ABG Newsletter Issue 3

ABG Newsletter No 3

The Advertising Business Group continues to grow its membership base with Media International Service, Ferrero, GroupM and Starcom coming on board and Publicis and J&J having showed interest – but together we […]

ABG in the GCC and Advertising Videos

By |August 28th, 2017|

Please click on the videos below to view…



ABG Newsletter No 2: June 2017

By |June 2nd, 2017|

Here is the latest newsletter from ABG. Please click on the link below to view and/or download a hi-res PDF version…

ABG Newsletter No 2


ABG membership drive accelerates & key priorities outlined
The Advertising Business Group continues to grow its membership base with Starcom and Mindshare recently joining and an additional 40 companies […]

The ABG Board Point of View

By |January 23rd, 2017|

We asked our Board members to share their toughts on ABG…


A not-for profit industry body that will advocate for ethical advertising via self-regulation.
– Sanjiv Kakkar

The ABG is an initiative to make advertising more responsible and more ethical.
– Samar Hayat

A group representing the leading advertisers, media and advertising agencies in the region, advocating adherence […]

ABG Launch Videos

By |December 13th, 2016|

Coming soon…

ABG Launch Photos

By |December 12th, 2016|

A new advertising industry association has been launched that aims to promote ethical, responsible advertising in the Middle East.

The Advertising Business Group (ABG), which includes Mars, PepsiCo, Emirates NBD, Procter & Gamble, Facebook, Google, MCN, Choueiri Group, Nestle, Abbott Laboratories, Visa, L’Oréal, Beiersdorf, Omnicom Media Group and Unilever, will seek to encourage self-regulation among advertisers, […]

ABG launched in the MENA

By |December 12th, 2016|

From Gulf News: Dubai: A new advertising and marketing industry group — featuring some of the biggest names in the business — has been set up in the UAE to ensure that ads are “factual” and do not churn out tall claims. The Advertising Business Group (ABG) features the likes of Google and Facebook, heavy […]

The amazing True Colors Campaign

By |August 16th, 2016|

German brand Faber-Castell brought an exciting example of creativity to our industry with their ‘True Colors’ ad campaign. The ads show how close their pencil crayon colours come to the real item with wonderful creative flair .


When simple does it

By |August 16th, 2016|

Honda’s “Hands” ad from Wieden+Kennedy’s London office was named the best car ad on broadcast TV this past year by The One Club and here is why.

The ad shows a pair of hands manipulating various miniature engines and cars under the tagline “Let’s see what curiosity can do”. The answer? ALOT! This is an sensationally […]