Blog

ABG Management Auditor’s Report 2017

By |January 7th, 2018|

Please click here to view a PDF version of the ABG 2017 Management Report

ABG Annual Event 2017

By |December 13th, 2017|

On December 6th, the Advertising Business Group (ABG) held its first Annual Event for its members to provide an update on its progress in the last one year.

Chaired by Sanjiv Kakkar, ABG Chairperson and Unilever Executive Vice President MENA, Turkey, Russia, Ukraine and Belarus, the event saw speakers from International Council of Self-Regulation (ICAS), World […]

ABG Newsletter No 4 November 2017

By |November 12th, 2017|

Please click on the link below to view/download hi-res PDF:

ABG Newsletter Issue 4
MEMBERSHIP DRIVE–WE WILL ONLY BE ABLE TO DO THIS TOGETHER
The Advertising Business Group continues to grow its membership base with Publicis coming on board this month. We have had 5 new members join this year (GroupM, MIS, Starcom, Ferrero and Publicis) and […]

ICAS extends reach to the Middle East

By |October 9th, 2017|

On Friday 6 October 2017, the Advertising Business Group (ABG), the Dubai-based Self-Regulatory Body, officially became the 28th member of the International Council for Ad Self-Regulation (ICAS).

ICAS is a global platform which promotes Responsible Advertising through effective Self-Regulation. Its members include Self-Regulatory Organizations (SROs) and other national, regional and international bodies working to ensure that marketing […]

ABG newsletter No 3 September 2017

By |August 30th, 2017|

Please click on the link below to view/download hi-res PDF:

ABG Newsletter Issue 3

ABG Newsletter No 3
SPREAD THE WORD TO BOOST ONGOING MEMBERSHIP DRIVE!

The Advertising Business Group continues to grow its membership base with Media International Service, Ferrero, GroupM and Starcom coming on board and Publicis and J&J having showed interest – but together we […]

ABG in the GCC and Advertising Videos

By |August 28th, 2017|

Please click on the videos below to view…

 

 

ABG Newsletter No 2: June 2017

By |June 2nd, 2017|

Here is the latest newsletter from ABG. Please click on the link below to view and/or download a hi-res PDF version…

ABG Newsletter No 2

NEWSLETTER ISSUE 2

ABG membership drive accelerates & key priorities outlined
The Advertising Business Group continues to grow its membership base with Starcom and Mindshare recently joining and an additional 40 companies […]

The ABG Board Point of View

By |January 23rd, 2017|

We asked our Board members to share their toughts on ABG…

WHAT IS ABG?

A not-for profit industry body that will advocate for ethical advertising via self-regulation.
– Sanjiv Kakkar

The ABG is an initiative to make advertising more responsible and more ethical.
– Samar Hayat

A group representing the leading advertisers, media and advertising agencies in the region, advocating adherence […]

ABG Launch Videos

By |December 13th, 2016|

Coming soon…

ABG Launch Photos

By |December 12th, 2016|

A new advertising industry association has been launched that aims to promote ethical, responsible advertising in the Middle East.

The Advertising Business Group (ABG), which includes Mars, PepsiCo, Emirates NBD, Procter & Gamble, Facebook, Google, MCN, Choueiri Group, Nestle, Abbott Laboratories, Visa, L’Oréal, Beiersdorf, Omnicom Media Group and Unilever, will seek to encourage self-regulation among advertisers, […]