Media coverage for TAG Launch in GCC Media coverage for TAG Launch in GCC Read article TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article
TAG summary According to eMarketer’s 2019 Digital Ad Fraud Report, between $6.5 to $19 billion is lost annually to such criminal activity. Read article The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article
The importance of data-driven standards in online advertising June 29, 2021 Sanjiv Kakkar, ABG Chairman and EVP, Unilever MENA encourages the industry to learn more about online advertising at the Coalition […] Read article UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article
UAE launches national chapter of UN’s Unstereotype Alliance November 30, 2020 This new coalition of partners will focus on broadening the representation of women and men in non-traditional roles in media […] Read article Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article
Data Protection in The UAE July 7, 2020 Data protection in the UAE and the urgent need for compliance The Covid-19 crisis has exacerbated the issue of data […] Read article UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article
UAE Influencer Marketing Code Guidelines September 3, 2020 Read article Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article
Battle against influencer deception August 18, 2020 Despite influencers taking a financial hit during Covid-19, millions of dollars are ex- pected to be spent on paid posts […] Read article Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article
Transparency and the urgent need for GCC cross-media measurement April 18, 2020 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship […] Read article Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article
Pledges, compliance and the power of self-regulation September 14, 2020 When the GCC branch of the International Food and Beverage Alliance (IFBA) an- nounced 100 per cent compliance with its […] Read article Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article
Cross-media measurement: boosting confidence and driving growth October 20, 2020 “Today, with the media scene becoming more fragmented than ever before, brands need to acquire a holistic view of their […] Read article