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ICAS extends reach to the Middle East

On Friday 6 October 2017, the Advertising Business Group (ABG), the Dubai-based Self-Regulatory Body, officially became the 28th member of the International Council for Ad Self-Regulation (ICAS).

ICAS is a global platform which promotes Responsible Advertising through effective Self-Regulation. Its members include Self-Regulatory Organizations (SROs) and other national, regional and international bodies working to ensure that marketing […]

By |October 9th, 2017|News|0 Comments

ABG newsletter No 3 September 2017

Please click on the link below to view/download hi-res PDF:

ABG Newsletter Issue 3

ABG Newsletter No 3
SPREAD THE WORD TO BOOST ONGOING MEMBERSHIP DRIVE!

The Advertising Business Group continues to grow its membership base with Media International Service, Ferrero, GroupM and Starcom coming on board and Publicis and J&J having showed interest – but together we […]

By |August 30th, 2017|News|0 Comments

ABG in the GCC and Advertising Videos

Please click on the videos below to view…

 

 

By |August 28th, 2017|Uncategorized|0 Comments

ABG Newsletter No 2: June 2017

Here is the latest newsletter from ABG. Please click on the link below to view and/or download a hi-res PDF version…

ABG Newsletter No 2

NEWSLETTER ISSUE 2

ABG membership drive accelerates & key priorities outlined
The Advertising Business Group continues to grow its membership base with Starcom and Mindshare recently joining and an additional 40 companies […]

By |June 2nd, 2017|News|0 Comments

The ABG Board Point of View

We asked our Board members to share their toughts on ABG…

WHAT IS ABG?

A not-for profit industry body that will advocate for ethical advertising via self-regulation.
– Sanjiv Kakkar

The ABG is an initiative to make advertising more responsible and more ethical.
– Samar Hayat

A group representing the leading advertisers, media and advertising agencies in the region, advocating adherence […]

By |January 23rd, 2017|Blog Post|0 Comments

ABG Launch Videos

Coming soon…

By |December 13th, 2016|News|0 Comments

ABG Launch Photos

A new advertising industry association has been launched that aims to promote ethical, responsible advertising in the Middle East.

The Advertising Business Group (ABG), which includes Mars, PepsiCo, Emirates NBD, Procter & Gamble, Facebook, Google, MCN, Choueiri Group, Nestle, Abbott Laboratories, Visa, L’Oréal, Beiersdorf, Omnicom Media Group and Unilever, will seek to encourage self-regulation among advertisers, […]

By |December 12th, 2016|Uncategorized|0 Comments

ABG launched in the MENA

From Gulf News: Dubai: A new advertising and marketing industry group — featuring some of the biggest names in the business — has been set up in the UAE to ensure that ads are “factual” and do not churn out tall claims. The Advertising Business Group (ABG) features the likes of Google and Facebook, heavy […]

By |December 12th, 2016|Uncategorized|0 Comments

The amazing True Colors Campaign

German brand Faber-Castell brought an exciting example of creativity to our industry with their ‘True Colors’ ad campaign. The ads show how close their pencil crayon colours come to the real item with wonderful creative flair .

 

By |August 16th, 2016|Blog Post|0 Comments

When simple does it

Honda’s “Hands” ad from Wieden+Kennedy’s London office was named the best car ad on broadcast TV this past year by The One Club and here is why.

The ad shows a pair of hands manipulating various miniature engines and cars under the tagline “Let’s see what curiosity can do”. The answer? ALOT! This is an sensationally […]

By |August 16th, 2016|Blog Post|0 Comments