ABG Board

SANJIV KAKKAR  |  Unilever
EVP Unilever Executive Vice President, Unilever MENA, Turkey, Russia, Ukraine and Belarus
CHAIRPERSON
SANJIV KAKKAR CV

 

SAMAR HAYAT  |  P&G
Commercial Leader & Brand Director – Hair Care, Shave Care, Beauty Care, Oral Care, Feminine Care – Arabian Peninsula
VICE CHAIR
SAMAR HAYAT CV

 

WALEED YOUSEF  |  P&G
Legal Counsel – International Operations
LEGAL OFFICER
WALEED YOUSEF CV

 

PRIYA SARMA  |  Unilever
Corporate Communication Manager Unilever North Africa & ME
COMMUNICATIONS OFFICER
PRIYA SARMA CV

 

ALEX MALOUF  |  P&G
Corporate Communications Manager, Arabian Peninsula
Membership Development for ABG
MEMBERSHIP DEVELOPMENT
ALEX MALOUF CV

 

MOHAMED TORKI  |  Mars
Marketing Director – Saudi Arabia & Gulf Markets
PROFESSIONAL DEVELOPMENT AND KNOWLEDGE BOARD
MOAMED TORKI CV

 


ABG Board Point of View…

WHAT IS ABG?

A not-for profit industry body that will advocate for ethical advertising via self-regulation.
– Sanjiv Kakkar

The ABG is an initiative to make advertising more responsible and more ethical.
– Samar Hayat

A group representing the leading advertisers, media and advertising agencies in the region, advocating adherence to responsible advertising standards.
– Ganesh Thiagarajan

The Advertising Business Group is a pan-industry group that will lead efforts towards establishing advertising standards for the region.
– Waleed Yousef

The Advertising Business Group is a cross-industry effort to promote responsible advertising throughout our region.
– Alex Malouf

A GCC Marketing and Advertising industry initiative that will advocate for responsible advertising via self-regulation.
– Priya Sarma

WHY IS IT NEEDED?

There is a lack of awareness of the benefits of responsible advertising – it builds consumer trust in companies and brands, thus improving sales and strengthening market share.
– Sanjiv Kakkar

We’ve come a long way in terms of the region’s advertising industry, which has grown rapidly. We must grow responsibly, by creating ads that are not only powerful but also ethical as well.
– Samar Hayat

As responsible advertisers we need to ensure that ethical standards are maintained in our approach towards advertising.
– Ganesh Thiagarajan

Advertising is the mode of demonstrating product value to the consumer. Advertisers need to adhere to basic principles, we are working towards establishing these principles of advertising.
– Waleed Yousef

The ABG will work to ensure that consumers are not misled, harmed or offended by ads, which in turn will help to maintain consumer confidence in advertising which can only be a good thing for our industry.
– Alex Malouf

As an industry, it is our social responsibility to protect our consumer via self-regulation from irresponsible advertising that could erode their confidence and trust.
– Priya Sarma

WHAT ARE YOUR GOALS AND AMBITIONS FOR ABG?

Actively drive awareness of the need for ethical advertising by working with both the industry and consumers, while also providing for recourse against it.
– Sanjiv Kakkar

I want the ABG to become a movement for the region’s advertising industry, where we can all join together and promote an advertising industry that wants to make every ad a responsible one.
– Samar Hayat

A truly united and cohesive body representing the advertises’ view in one voice and building credibility with local authorities for our ability to self-regulate.
– Ganesh Thiagarajan

To establish advertising principles adopted by members of the majority of the corporate community to drive fair competition and value to consumers.
– Waleed Yousef

I will work to promote what the ABG stands for, namely responsible advertising, and I hope to support ABG in becoming a force for good in terms of shaping our industry’s future, both for the industry itself as well as for consumers.
– Alex Malouf

As the Communication officer my ambition will be to work with both the industry and consumers, driving awareness and engagement with the ABG agenda.
– Priya Sarma

WHY IS NOW THE TIME?

The industry has grown dramatically in size and sophistication in the last decade, making it the ideal time to promote ethical best practices via self-regulation.
– Sanjiv Kakkar

There’s never been a better time to talk about self-regulation; our industry is growing, its a major employer and, most importantly, it has never reached so many consumers through so many different channels. We’ve never talked about responsible advertising as an industry, and now seems as good a time as any.
– Samar Hayat

Self-regulation by advertisers is already being practised in various parts of the world and we need to catch-up very quickly.
– Ganesh Thiagarajan

The increasing regional operations of many corporations in the UAE will lead to significant participation. With the support of Dubai Chamber there is an opportunity to make this a reality.
– Waleed Yousef

The industry has grown rapidly over the past decade, with new advertising mediums and formats. We need to ensure that we are also playing our part as responsible organizations so that the industry continues to be trusted by consumers.
– Alex Malouf

The GCC Ad industry’s growth in size and stature makes self-regulation the automatic next step to grow itself.
– Priya Sarma

WHAT IS THE BEST THING ABOUT THE AD INDUSTRY IN THE REGION?

Its’ young, growing and speaking its own language.
– Sanjiv Kakkar

The best thing about our industry is the energy, the passion and the drive to create great advertising. For me, the ABG will help make our industry even better.
– Samar Hayat

It caters to a truly diverse and international audience and does so with a lot of creativity and sensitivity.
– Ganesh Thiagarajan

The Ad industry is growing and all corporation play some part. With its reach across the region, there is a possibility to make an impact on a broader level.
– Waleed Yousef

There’s so much energy and creativity in the region’s advertising industry, and we need to channel that in a positive fashion to support ads that are not only welcomed by the industry, but also by consumers.
– Alex Malouf

Its coming of age, and the opportunities that this presents are immense.
– Priya Sarma